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Making Waves in Cannes

MarediModa returns with LYCRA® brand as exclusive partner

Published on Oct 28, 2021  -  Cannes, France
Once again, the LYCRA® brand is proud to be an exclusive partner of MarediModa, the European stretch fabric and accessories show, being held November 9-11, 2021 in person in Cannes, France.

The LYCRA® brand area lounge will feature three of its leading elastane (spandex) solutions for beachwear, intimates and athleisure apparel:

  • LYCRA® XTRA LIFE™ fiber (LYCRA® lastingFIT technology) creates durable swimwear that lasts up to ten times longer than unprotected elastane.

  • LYCRA® ADAPTIV fiber is a game-changing innovation that helps garments adapt to fit different body shapes within a size to offer an unmatched wearing experience.

  • LYCRA® FitSense™ technology is screen printed onto apparel made with LYCRA® fiber to add lightweight, targeted support exactly where it’s needed.

Show visitors are also invited to relax and network in the LYCRA® brand’s VIP Lounge.

We are excited to return to MarediModa and share the progress we have made in advancing supply chain transparency, securing third-party certifications, and developing more sustainable versions of popular fibers—now made from recycled materials. Meet with us at the show to learn more.

Alistair Williamson

Vice President, EMEA & South Asia

The LYCRA Company

Show Floorplan

Show Floorplan

Sustainability Presentation

Don’t miss a presentation by The LYCRA Company on sustainability, garment durability, and the traceability of fabrics made in Europe:

  • November 9th at 2:45 pm (before the trends presentation)

 

Join us at MarediModa!

Be sure to make the most of your visit to the show by setting up meetings now with any of the LYCRA® brand representatives listed below.

Show Highlights

Show Highlights

LYCRA® XTRA LIFE fiber

Known as LYCRA® lastingFIT technology to the trade, this best-in-class fiber resists damage from UV rays, lotion, chlorine and more to create durable swimsuits.

LYCRA® FitSense technology

This patented water-based dispersion includes the same molecule as LYCRA® fiber. Apply it to lightweight, breathable garments to deliver targeted power and eliminate the need for heavy fabrics and sewn-in panels.

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