Skip to main content

Making Waves in Cannes

MarediModa returns with LYCRA® brand as exclusive partner

Published on Oct 28, 2021  -  Cannes, France
Once again, the LYCRA® brand is proud to be an exclusive partner of MarediModa, the European stretch fabric and accessories show, being held November 9-11, 2021 in person in Cannes, France.

The LYCRA® brand area lounge will feature three of its leading elastane (spandex) solutions for beachwear, intimates and athleisure apparel:

  • LYCRA® XTRA LIFE™ fiber (LYCRA® lastingFIT technology) creates durable swimwear that lasts up to ten times longer than unprotected elastane.

  • LYCRA® ADAPTIV fiber is a game-changing innovation that helps garments adapt to fit different body shapes within a size to offer an unmatched wearing experience.

  • LYCRA® FitSense™ technology is screen printed onto apparel made with LYCRA® fiber to add lightweight, targeted support exactly where it’s needed.

Show visitors are also invited to relax and network in the LYCRA® brand’s VIP Lounge.

We are excited to return to MarediModa and share the progress we have made in advancing supply chain transparency, securing third-party certifications, and developing more sustainable versions of popular fibers—now made from recycled materials. Meet with us at the show to learn more.

Alistair Williamson

Vice President, EMEA & South Asia

The LYCRA Company

Show Floorplan

Show Floorplan

Sustainability Presentation

Don’t miss a presentation by The LYCRA Company on sustainability, garment durability, and the traceability of fabrics made in Europe:

  • November 9th at 2:45 pm (before the trends presentation)


Join us at MarediModa!

Be sure to make the most of your visit to the show by setting up meetings now with any of the LYCRA® brand representatives listed below.

Show Highlights

Show Highlights


Known as LYCRA® lastingFIT technology to the trade, this best-in-class fiber resists damage from UV rays, lotion, chlorine and more to create durable swimsuits.

LYCRA® FitSense technology

This patented water-based dispersion includes the same molecule as LYCRA® fiber. Apply it to lightweight, breathable garments to deliver targeted power and eliminate the need for heavy fabrics and sewn-in panels.


Image alt

Follow our every move

Get the scoop on the latest news from the LYCRA® brand

You may also like

Apparel Experts Point to Global Warming as Top Challenge


Apr 21

The Drapers Sustainable Fashion Conference 2022


Recycling Materials, Reducing Waste and Improving Industry Sustainability


See our latest innovations at the Functional Fabric Fair