Naveena launches SELF-FIT denim powered by LYCRA® fiber technologies
Published on Dec 01, 2021
Discover how LYCRA® brand’s innovative technologies work, as well as the performance benefits they add to super-stretch jeans made with SELF-FIT denim.
Garment categories :
Denim
Founded in Pakistan in 2003, Naveena specializes in manufacturing premium yarns and denim fabrics for leading brands around the world. Naveena’s new SELF-FIT denim fabrics are part of its WRAPTECH 2.0 range, which features bothLYCRA® fiberandLYCRA® T400® fiber to create super-stretch denim with shape retention that combines flexibility, comfort, and durability that stands up to any wash.
Online shopping has boomed during the pandemic and so have returns due to poor fit and quality. Naveena’s SELF-FITdenim creates durable jeans with a wider fit window, which may mean less inventory, reduced returns and restocking, and better inventory management for brands and retailers. The environment also benefits because durable jeans are more sustainable.
"Being fashionable” has always been a criterion for fitting in throughout years. But for us, the truth is feeling comfortable in our clothes and in ourselves is the most important and eternal rule of fashion. Humans are diverse, as are denim styles. From slick silhouettes to more relaxed and voluminous, we are all united in diversity. SELF-FIT fabrics are here to remind us that “If you are yourself, you’ll fit right in!"
Aydan Tüzün
Executive Director of Global Sales and Marketing
Naveena Denim Mills
"One-Size-Fits-More” is our innovative approach under the overarching LYCRA® Science of Fit™ platform. LYCRA® fiber technologies for denim and woven garments aim to understand the needs of all body shapes and provide solutions for ultimate comfort and long-lasting durability. But durability is not only the physical properties of the garment, it also applies to the emotional bond that develops between the product and the wearer. That is why we value the importance of the consumer experience highly and make products that align with consumer desires including fit, comfort, style and appearance. Are you ready to co-create solutions and build brand loyalty? Join forces with fabric and garment makers using LYCRA® fiber.
Ebru Ozaydin
Strategic Marketing Director, Denim, Wovens and RTW
The LYCRA Company
Find durable denim fibers
Do you want to create stretch denim offering lasting performance? Search LYCRA® brand fibers designed to solve consumer pain points, offer in-demand sustainability benefits, and much more.
When you’re ready to source fabrics, join LYCRA ONE™ to scroll our virtual marketplace of LYCRA® brand certified fabrics.
LYCRA® and LYCRA® T400® are trademarks of The LYCRA Company.
Contact
The LYCRA Company
Ebru Ozaydin
Strategic Marketing Director, Denim, Wovens and RTW - USA
