YOUR FABULOUS SHAPE
Primark shapewear with LYCRA® brand technologies delivers everyday shaping for all women
Jun 22, 2026
For everyday comfort and a fabulous figure, new Primark shapewear is here — enhanced with LYCRA® brand technologies for the ultimate shaping experience.
Rolling out this month in stores across Europe and the US, Primark will offer three modern women’s shapewear collections: microfiber; seam-free; and light control.
The collections are a bold step from Primark, blending style-led design with technical oomph. Each garment — including high-waisted shorts, everyday briefs, bodysuits, and full-body styles — will offer smoothing, shaping, and comfort in equal measure, for an effortless fit that’s a pleasure to wear. It's shapewear that works hard under clothing without feeling restrictive, supporting women through real life — from the dance floor to the board room.
"Shapewear today is about confidence, comfort, and versatility. This new launch brings together modern design, accessible pricing, and trusted LYCRA® brand innovations so more women can find shapewear that truly works for them."
Helen Latham
Senior strategic account manager
The LYCRA Company
LYCRA® BEAUTY FABRIC: POWERFUL SHAPING
Primark’s affordable shapewear is thoughtfully crafted with LYCRA® BEAUTY fabric, our unique technology that delivers effective shaping with a lightweight feel. The result is shapewear that smooths, shapes, and offers targeted control while moving naturally with the body, looking sleek, feeling soft, and staying comfortable in everyday wear.
LYCRA® ADAPTIV FIBER: FLEXIBLE FIT
Knit into Primark’s shapewear range is a powerhouse innovation: LYCRA® ADAPTIV fiber. This special spandex fiber adjusts its compressive force to meet the needs of the wearer as she moves, delivering just-right compression, a second-skin fit, and a soft stretch that feels sensational. With LYCRA® ADAPTIV fiber, garments are easier to put on, more forgiving throughout the day, and offer total support without feeling tight or restrictive.
PARTNERING WITH THE LYCRA® BRAND
Primark and The LYCRA Company worked closely to engineer these shapewear offerings, finding the right fiber technologies, perfecting the fabrics, and bringing the experience to life for shoppers. Social media content will whet the appetite of consumers, digital content will tell the story of how the collections were crafted, and fresh and engaging in-store displays will inspire sell-through — it’s a full 360-degree immersion into the world of affordable, high-performance Primark shapewear.
That’s the LYCRA® brand experience — are you all in?