#1 - The Launch of LYCRA ONE™ and Our Digital Transformation
The LYCRA Company launched LYCRA ONE™, our new customer portal that brings the value chain together. Here you can certify fabrics, order hangtags, download in-depth product info and marketing tools, or sell and source fabrics on our virtual marketplace. We also invite you to explore our new corporate website, thelycracompany.com, and our completely new brand websites to get to know us better!
#2 – LYCRA® FitSense™ Technology for Bra Cups
This new application of our revolutionary screen-printed technology delivers breakthrough benefits in bra foam replacement. Create a lightweight garment with great shaping, support, and nipple concealment for modesty with this innovation. Learn more on our technology detail page.
#3 – LYCRA® ADAPTIV fiber Delivers a Custom-Like Fit
This exciting new spandex (elastane) fiber enables garments to adjust to each person’s needs, movements, lifestyle and body fluctuations for greater comfort and a better wearing experience. Visit our technology detail page for more product information.
#4 – The LYCRA Company and HeiQ Team Up to Develop New Products
The collaboration promises an exciting future for textiles with a focus on stretch, comfort, freshness and sustainability.
#5 – Coco Reef and LYCRA® Brand Promote Body Positivity
A successful co-branded social media influencer campaign promoted Coco Reef bra-sized swimwear powered by LYCRA® XTRA LIFE™ fiber.
#6 – Revisit the LYCRA® Brand Pavilion at Intertextile Shanghai 2021
The pavilion hosted a record number of co-exhibitors promoting our latest stretch fiber and technology solutions, while visitors also learned about our Keep in the Loop with LYCRA sustainability campaign promoting circularity, and the new LYCRA ONE™ portal.
#7 – New 100% Textile Waste Product Promoted at Performance Days
#8 – Pompea Launches New Collections Featuring LYCRA® ADAPTIV fiber
Pompea was the first brand in Europe to launch underwear and hosiery collections powered by this breakthrough fiber.
#9 – LYCRA® Brand Makes Waves at MarediModa
We returned to Cannes as the exclusive partner of this leading exhibition for stretch fabrics and accessories. Explore the technology solutions we featured and watch our show recap video.
#10 - Watch Our Webinar – The Good, The Bad & The Ugly: Her Thoughts on Leggings
In case you missed our most popular webinar of the year, you can watch it now to discover insights and learn about our latest innovation for leggings by virtually stepping into our lab.
If you’re interested in reading more in-depth articles about new products, co-branded promotions and more, visit our News section.
Happy New Year from The LYCRA Company!
LYCRA®, LYCRA® FitSense™, LYCRA ONE™, COOLMAX® and THERMOLITE® are trademarks of The LYCRA Company.