Target's universal thread and LYCRA® brand team up for all denim promotion
The campaign is hosted by Refinery29, a leading global media and entertainment company for millennial and Gen Z women. Refinery29’s custom content explains the value and benefits LYCRA® dualFX® technology adds to Universal Thread’s jeans in order to drive interest and online sales.
A Collage of Fall Look
Refinery29 has curated a collection of six on-trend looks for fall in its feature: “The Perfect Denim Outfits To Wear For 6 Fall Weekend Activities.” Each pair of jeans is from Target’s Universal Thread collection, which offers inclusive sizing and quality performance denim at an affordable price. The performance in each of these looks is provided by LYCRA® dualFX® technology, which is engineered to deliver lasting comfort, fit and shape to denim. Readers can click on provided links to buy their favorite jeans directly from Target.
LYCRA® Brand Power Drives Sales
Do you want access to high-impact marketing programs designed to drive sales of your denim to women? Contact Rita Ratskoff to learn how to adopt the technology or how to source high-quality fabrics.
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