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Target's universal thread and LYCRA® brand team up for all denim promotion

Published on Oct 17, 2019

Transform your stretch denim

Jeans with LYCRA® dualFX® technology offer in-demand features that can increase consumer satisfaction and brand loyalty.t

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Target’s Universal Thread, a women’s apparel and accessories brand grounded in denim, has joined the LYCRA® brand’s annual fall denim co-marketing program.

The campaign is hosted by Refinery29, a leading global media and entertainment company for millennial and Gen Z women. Refinery29’s custom content explains the value and benefits LYCRA® dualFX® technology adds to Universal Thread’s jeans in order to drive interest and online sales.

Outfit examples showcasing Target Universal Thread Jean powered by LYCRA® dualFX® technology

Outfit examples showcasing Target Universal Thread Jean powered by LYCRA® dualFX® technology

Learn the Benefits of Choosing LYCRA® dualFX® Technology >

A Collage of Fall Look

Refinery29 has curated a collection of six on-trend looks for fall in its feature: “The Perfect Denim Outfits To Wear For 6 Fall Weekend Activities.” Each pair of jeans is from Target’s Universal Thread collection, which offers inclusive sizing and quality performance denim at an affordable price. The performance in each of these looks is provided by LYCRA® dualFX® technology, which is engineered to deliver lasting comfort, fit and shape to denim. Readers can click on provided links to buy their favorite jeans directly from Target.

LYCRA® Brand Power Drives Sales

Do you want access to high-impact marketing programs designed to drive sales of your denim to women? Contact Rita Ratskoff to learn how to adopt the technology or how to source high-quality fabrics.

LYCRA® and FREEF!T® are trademarks of The LYCRA Company.

  • The LYCRA Company

    Silvia Toledo

    Denim Senior Strategic Account Manager – North EMEA - Spain

  • The LYCRA Company

    Rita Ratskoff

    Senior Strategic Account Manager Denim - North America - US

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