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United by Indigo: Arvind and LYCRA® brand unveil Festive 2020 Denim Collection

Published on Mar 25, 2020

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This article is also available in Chinese, Simplified
Arvind and The LYCRA Company recently celebrated the launch of the “United by Indigo” collection of jeans – which fuses the authentic legacy of denim with today’s trends – for India’s 2020 Festive Season.

The longstanding partners co-hosted a special textile industry event in Mumbai, which included the debut of Arvind’s activewear-inspired INFIKNITY range and updates to its popular MUTANTS and BLOCKBUSTER lines. Models showcased the garments – which feature LYCRA® fiber and technologies including LYCRA® dualFX®, COOLMAX® EcoMade, LYCRA® BEAUTY and LYCRA® HYBRID – on the runway during a series of fashion shows for the crowd of more than 200 representatives from across

from left to right: Aamir Akhtar, Arvind CEO, Fabrizio Maggi, Commercial Director South Asia, and Paolo Briatore, Commercial Director Export Marketing Asia, both from The LYCRA Company

from left to right: Aamir Akhtar, Arvind CEO, Fabrizio Maggi, Commercial Director South Asia, and Paolo Briatore, Commercial Director Export Marketing Asia, both from The LYCRA Company

"This collection celebrates the potential of collaboration and technology-led innovation. Our shared passion and love for indigo unites and binds us. We are constantly inspired by the consumer’s free-spirited pursuit of an experiential lifestyle."

Aamir Akhtar

Arvind Denims CEO

Arvind Denims

Catwalk show introducing the Arvind Festive 2020 Denim collection with LYCRA® brand

Catwalk show introducing the Arvind Festive 2020 Denim collection with LYCRA® brand

The event also featured technical workshops, keynote presentations and breakout discussions on India’s fast-moving denim market, which has posted double-digit growth in recent years, as jeans continue to make inroads with consumers of all ages as a 24/7 apparel option for work, play and leisure. Increasing demand for new styles and functionality benefits presents significant opportunities for apparel makers.

Arvind, one of the world’s largest denim manufacturers, and The LYCRA Company have collaborated on a number of innovations over the years, helping democratize jeans for a wider Indian population with each season

6
The number of Arvind denim events sponsored by the LYCRA® brand since 2017

Our partnership didn’t happen by coincidence. Our companies share the same values, commitment to sustainability and relentless pursuit of groundbreaking innovation through outside-the-box thinking and a willingness to experiment.

LYCRA®, dualFX®, COOLMAX® and ECOMADE® are trademarks of The LYCRA Company.

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