A safari-inspired booth welcomed between 100 and 200 attendees per day during the three-day event in Medellín, showcasing LYCRA® EcoMade fiber, LYCRA® T400® EcoMade fiber, COOLMAX® EcoMade fiber, and LYCRA® MyFit™ fiber – as well as information about the Planet Agenda sustainability platform – to mills, brands, garment makers and journalists.
Apparel makers from Argentina, Brazil, Mexico, Peru and Colombia modeled swimwear, denim, sportswear and intimates collections produced with LYCRA® fiber and technologies during four daily runway shows presented at The LYCRA Company booth.
The booth also offered live demos of LYCRA® FitSense™ technology. The setup showcased how to mix the water-based LYCRA® polymer dispersion with pigments – demonstrating just how easy it is to print the solution onto fabric and add “weightless power” for targeted compression, support and lift. The team also promoted its brand hangtag and virtual tag programs, which communicate to shoppers the superior comfort, fit and freedom of movement benefits offered by the clothes they buy.
Join the revolution!
LYCRA® FitSense™ technology is a revolutionary innovation that transforms apparel with its lightweight, targeted support. This video will inspire you to upgrade your garments to a new level of comfort and fit.
LYCRA®, T400®, COOLMAX®, MyFit™, FitSense™ are trademarks of The LYCRA Company