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Why choose LYCRA FREEF!T technology?

Published on Mar 01, 2019

Upgraded performance stretch denim

H&M Adopts LYCRA® FREEF!T® technology for men’s premium jeans.

Learn why
This article is also available in Chinese, Simplified
THE CHALLENGE: In a recent study* commissioned by The LYCRA Company, female respondents in five countries indicated that important denim purchase drivers were being able to move comfortably in their jeans and lasting shape retention. But the study results showed a sizeable gap existed between women’s expectations and their wearing experience.

The problem:

High stretch fabrics provide the flexibility and comfort women are seeking, but there can be drawbacks. For instance, high restraining force limits the wearer’s comfort and jammed construction gives denim a more synthetic appearance. How do you create denim that delivers the lasting comfort, fit and aesthetics that women desire today?

The solution:

Introducing LYCRA® FREEF!T® technology for denim and woven pants. This innovation can help address consumer needs by providing the optimum balance of comfort in wear and shape retention. Starting with LYCRA® dualFX® technology, the yarns are treated via a patented process then woven in a construction to achieve optimal retractive power. The resulting fabric offers mid-to-high stretch with high recovery and much lower compression force than is typically found in stretch denim. You can also enhance the sustainability profile of LYCRA® FREEF!T® technology by using both LYCRA® T400® EcoMade fiber, and LYCRA® 166L fiber, which has received Gold Level Material Health certification from the Cradle to Cradle Products Innovation Institute.

Women’s plus-size performance stretch denim jeans madewith LYCRA® FREEF!T® technologyare perfect for curvy women.
Women’s plus-size performance stretch denim jeans madewith LYCRA® FREEF!T® technologyare perfect for curvy women.
A model in skinny jeans for curvy women powered by LYCRA® FREEF!T® technology for soft, east stretch and lasting comfort.
A model in skinny jeans for curvy women powered by LYCRA® FREEF!T® technology for soft, east stretch and lasting comfort.

Benefits for Mills:

  • Low fabric growth and wash shrinkage
  • No heat setting required
  • No new capital investment for equipment required—only processing adjustments
  • Add more value to your denim by opting for LYCRA® T400® EcoMade technology and LYCRA® 166L fiber, which offer enhanced sustainability
  • Certify your fabrics to be eligible for free hangtags and harness LYCRA® brand power to drive sales down the value chain

Benefits for brands/retailers:

  • Add value and differentiation to your collections by eliminating causes of consumer dissatisfaction
  • Fabric has easy linear stretch with good recovery
  • Wider fit window offers potential for sizing flexibility
  • Soft hand with natural denim look and feel
  • Appeal to environmentally-conscious consumers by opting for LYCRA® T400® EcoMade technology and LYCRA® 166L fiber, which offer enhanced sustainability
  • Eligible for free hangtags to educate consumers on key performance benefits to drive sales

Benefits for Consumers:

  • Flexible comfort with low restraint (less compressive force makes it easier to move freely)
  • Lasting shape retention—jeans keep their shape wear after wear, wash after wash
  • Soft touch feels good against the skin
  • Natural denim look and feel
  • Garments are easy to put on and comfortable to wear
  • LYCRA® brand hangtags are viewed as a symbol of quality assurance backed by 60+ years of innovation
"If you want to produce/create comfortable performance denim jeans with soft, easy stretch and lasting shape, LYCRA® FREEF!T® technology is the ideal choice."

Denise Sakuma

Global Ready-to-Wear Director

The LYCRA Company

Explore LYCRA® brand solutions for denim

To learn more about LYCRA® FREEF!T® technology and The LYCRA Company’s other best-in-class solutions for denim and wovens, explore our technology catalogue.

* Denim Study, 2CV, 2016

LYCRA®, dualFX®, T400® and FREEF!T® are trademarks of The LYCRA Company.

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