THE CHALLENGE: In a recent study* commissioned by The LYCRA Company, female respondents in five countries indicated that important denim purchase drivers were being able to move comfortably in their jeans and lasting shape retention. But the study results showed a sizeable gap existed between women’s expectations and their wearing experience.
Garment categories :
Denim
The problem:
High stretch fabrics provide the flexibility and comfort women are seeking, but there can be drawbacks. For instance, high restraining force limits the wearer’s comfort and jammed construction gives denim a more synthetic appearance. How do you create denim that delivers the lasting comfort, fit and aesthetics that women desire today?
The solution:
Introducing LYCRA® FREEF!T® technology for denim and woven pants. This innovation can help address consumer needs by providing the optimum balance of comfort in wear and shape retention. Starting with LYCRA® dualFX® technology, the yarns are treated via a patented process then woven in a construction to achieve optimal retractive power. The resulting fabric offers mid-to-high stretch with high recovery and much lower compression force than is typically found in stretch denim. You can also enhance the sustainability profile of LYCRA® FREEF!T® technology by using both LYCRA® T400® EcoMade fiber, and LYCRA® 166L fiber, which has received Gold Level Material Health certification from the Cradle to Cradle Products Innovation Institute.
A model in skinny jeans for curvy women powered by LYCRA® FREEF!T® technology for soft, east stretch and lasting comfort.
Benefits for Mills:
Low fabric growth and wash shrinkage
No heat setting required
No new capital investment for equipment required—only processing adjustments
Add more value to your denim by opting for LYCRA® T400® EcoMade technology and LYCRA® 166L fiber, which offer enhanced sustainability
Certify your fabrics to be eligible forfree hangtags and harness LYCRA® brand power to drive sales down the value chain
Benefits for brands/retailers:
Add value and differentiation to your collections by eliminating causes of consumer dissatisfaction
Fabric has easy linear stretch with good recovery
Wider fit window offers potential for sizing flexibility
Soft hand with natural denim look and feel
Appeal to environmentally-conscious consumers by opting for LYCRA® T400® EcoMade technology and LYCRA® 166L fiber, which offer enhanced sustainability
Eligible for free hangtags to educate consumers on key performance benefits to drive sales
Benefits for Consumers:
Flexible comfort with low restraint (less compressive force makes it easier to move freely)
Lasting shape retention—jeans keep their shape wear after wear, wash after wash
Soft touch feels good against the skin
Natural denim look and feel
Garments are easy to put on and comfortable to wear
LYCRA® brand hangtags are viewed as a symbol of quality assurance backed by 60+ years of innovation
"If you want to produce/create comfortable performance denim jeans with soft, easy stretch and lasting shape, LYCRA® FREEF!T® technology is the ideal choice."
Denise Sakuma
Global Ready-to-Wear Director
The LYCRA Company
Explore LYCRA® brand solutions for denim
To learn more about LYCRA® FREEF!T® technology and The LYCRA Company’s other best-in-class solutions for denim and wovens, explore our technology catalogue.
* Denim Study, 2CV, 2016
LYCRA®, dualFX®, T400® and FREEF!T® are trademarks of The LYCRA Company.
Contacts
The LYCRA Company
Denise Sakuma
Vice President, Brands, Marketing Communications and Merchandising - Spain
