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Offer sustainable cool, dry comfort with an authentic denim look and touch

Consumer benefits

  • Helps keep the wearer cool and dry when wearing their favorite denim jeans

  • Delivers an authentic denim look and feel with comfortable stretch

  • Enjoy a sustainable product containing fibers made with 100% recycled PET bottles

  • Experience performance benefits that last the lifespan of a garment

Brand & retailer benefits

  • Minimizes the risk of seam slippage during garment production
  • Combines sustainable and technical benefits for added value
  • Build brand loyalty by offering more durable garments
  • Order free COOLMAX® brand hangtags to increase sell-through


Mill benefits

  • Enjoy fiber uniformity regardless of supply source
  • Drive denim sales by offering fabrics with in demand benefits
  • Certify your fabrics to enable customers to order free hangtags


Eligible garment categories

  • Denim


Boost your brand power

The COOLMAX® brand is in the top three of the most recognized cooling technology brands among consumers worldwide (Walnut Unlimited, 2019). Harness our high levels of consumer brand awareness and help drive purchase interest by promoting your use of COOLMAX® EcoMade technology.

Mills: Have your fabrics tested and certified, which gives your customers the ability to order COOLMAX® brand hangtags through the LYCRA ONE portal. Remember, the more garments retailers sell, the more fabric you sell, so encourage your customers to use hangtags in stores.

Brands: You can order free printed or virtual COOLMAX® brand swing tags quickly and easily on LYCRA ONE. These tags explain each technology’s added value and performance benefits to drive garment sales. Or if you prefer, you can complete our Trademark Licensing Agreement to print your own co-branded hang tags and POS materials with pre-approved claims.

No other fiber manufacturer provides this level of marketing support to its customers. Be sure to take advantage of this amazing value-added service!

Order Hangtags

Hang tags

Source COOLMAX® technology certified products

Join our customer portal to buy performance fabrics anytime