Drive sales with an attractive and uniform counter layout
Delivers consumer confidence when choosing and wearing stockings
Benefits for mills
Knit into every course as a covered yarn for regular hosiery styles
Exposure to heat causes the spandex (elastane) to fuse to itself
No dye process changes are required in terms of time and temperature
Can be adopted to commercial machines and processes
Video
Why create ordinary tights?
Differentiate your hosiery with extraordinary LYCRA® FUSION™ technology. Watch how it can enhance your garments.
Double your brand power
Brands: The LYCRA® brand logo is viewed worldwide as a symbol of quality assurance by consumers. Promote your use of LYCRA® fiber in legwear with free logos, pictograms and virtual hang tags that highlight product benefits to drive sales. We make it easy to leverage the LYCRA® brand’s 87% global consumer awareness to trigger the purchase decision in stores and online. No other spandex manufacturer provides this level of branding support to its customers. Be sure to take advantage of this amazing value-added service and complete a Trademark Licensing Agreement today!
Mills: Have your garments tested and certified, which gives your customers the ability to quickly order LYCRA® brand assets to increase sales. Remember, the more garments retailers sell, the more garments you sell.
Fragility is one of the biggest concerns women have about sheer hosiery, stockings, tights and pantyhose. Over 30% of all survey participants felt their garments didn’t last long enough and said run- and ladder-resistance was the most important need.
Source: Strategic insights survey, 2011
