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Why we protect our trademarks


The COOLMAX® brand is known worldwide for its innovative cooling technologies. For more than 30 years, we have invested in raising brand awareness among consumers worldwide. That’s why we rigorously protect our trademarks and defend them against infringement. Inferior garments that claim to be made with COOLMAX® technology can seriously damage the brand’s reputation.

Fighting infringement

The COOLMAX® trademark is a valuable asset, which is why The LYCRA Company protects and defends the brand around the world. Often, trademark infringement is unintentional and can be remedied quickly, but when it’s determined to be intentional, we will take legal action to protect our trademarks. If you see a product that you think may be counterfeit, please report it to your account representative.

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Trademark guidelines

COOLMAX® is a globally registered trademark of The LYCRA Company and is a valuable asset that will be vigorously defended against unauthorized and improper usage that could result in damage to the goodwill associated with our brand.

The trademark guidelines and links on this page are intended only for The LYCRA Company’s customers, including its garment manufacturers, their customers selling finished garments manufactured with authentic fiber from The LYCRA Company, authorized mills and licensees who are purchasing authentic fiber and fabric from our authorized mills. Authentic fiber purchasers have the ability to use only those logos and trademarks of The LYCRA Company associated with the specific fiber purchased. Should your company require a logo file, our hang tags or wish to use your own bespoke hang tag/packaging, visit LYCRA ONE MARKETPLACE and request a TMLA.

The LYCRA Company’s family of trademarks and logos can only be used in connection with genuine fiber and fabric from its authorized mills. 

You may not use The LYCRA Company’s word marks, logos, logotypes, icons, trade dress or other elements if you don't have a license from The LYCRA Company, are not purchasing authentic fiber or fabric from an authorized mill, are not purchasing finished garments from authorized manufacturers, or are not participating in our Hang Tag program

  • Use of The LYCRA Company’s trademarks as part of your business name, social media account or on your business cards is prohibited.
  • Altering, animating or distorting The LYCRA Company’s trademarks is prohibited.

Proper trademark usage

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    1. Always be distinctive

    CAPITALIZE the trademark and add the proper registration symbol. Please click the button on the left to refer to our Trademark List, or contact us.


    2. Use the correct generic

    Our trademarks must always be followed by the appropriate generic name of either “brand” or “technology”


    3. Use the trademark as an adjective

    Trademarks are not nouns, verbs or adverbs and should never be used in the possessive or plural form.


    4. Do not change the trademark

    Only use the trademark in the exact form in which it is registered. Never hyphenate, abbreviate, or split trademarks over two lines.


    5. Always print our legal line

    Include our trademark notice in at least one place on your website or print collateral where our trademarks are used (e.g.  COOLMAX® is a trademark of The LYCRA Company)

Download our guide