What we’ve tried to do during this time of crisis is lead. This is a great time for market leaders to lead, to stay close to their customers, and rather not a good time for brands to be in a transactional relationship with their supply-chain. We’ve tried to find creative ways to stay well connected – with webinars, e-tradeshows, e-meetings – and have found, in many cases, that we’ve been able to advance innovation projects and product development at a faster pace. With COVID, the focus on sustainability will be further accelerated as we realize that individual actions have societal consequences. Consumers will ask more from their favorite brands in the future. We’re well-positioned, through our holistic approach to sustainability, which covers three pillars: Manufacturing Excellence, Product Innovation and Social Responsibility. And one asset we believe gives us a competitive advantage is the LYCRA® brand, which is really a trust mark. It’s a big part of our enterprise value and brands thus know that any claims or commitment we make have been thoroughly vetted. What we bring is technology, networks, and a more systemic approach to innovation. We bring all the value chain together – mills and yarn processors – and offer consumer insights, mostly through our work with brands and retailers, and commissioned research. We bring everything together to allow brands to execute on their vision for change in the apparel category.

Julien Born

Apparel President

The LYCRA Company

As a development partner, we have first access to The LYCRA Company's latest technologies. Developing and beta-testing new concepts together makes us a leader in the market. DualFX® technology continues to be the go-to stretch technology in the market. The mix of T400® and LYCRA®, all covered by the comfort of cotton, gives us unparalleled stretch and recovery… it enables Advance Denim to create a line called 100% Fit Denim… that stretches out close to 100% and still has recovery. That type of performance is unattainable without DualFX® technology. LYCRA® EcoMade and LYCRA® T400® EcoMade are really setting the standard for stretch fibers. People want sustainability. They want to know you’re doing something to elevate your product and make it more transparently sustainable, and both products are adding value…Going forward, Advance Denim has made a pledge to have 90% of all fibers in our mill be green fibers. And having both LYCRA® EcoMade and T400® EcoMade is an important foundation for that pledge.

Mark Ix

Director of North America Marketing

Advance Denim