Meet the consumer’s need for durable, run-resistant hosiery
Garment categories :
Hosiery
In a 2011 Strategic Insights Survey, women said fragility is one of the biggest concerns they have about sheer hosiery, stockings, tights and pantyhose. Over 30% of all survey participants felt their garments didn’t last long enough and said run- and ladder-resistance was the most important need.
Sybille Bald
Strategic Marketing Director - Legwear
The LYCRA Company
Watch the video to discover how LYCRA® FUSION™ technology can enhance your garments
Differentiate your hosiery with this extraordinary technology.
Scroll down to find all available downloadable documents for this technology.
Let’s start with the big picture. What are the benefits to your business if you adopt this technology? Visit our LYCRA® FUSION™ technology detail page to find the answers to these questions and more:
Consumer benefits
Key attributes
Eligible garment categories
Fiber dtex range
Regional availability
Suitable textile processes
Consumer brands for hangtags
Want to learn more about our products and the consumer needs they meet?
Visit our webinars page to see experts discuss market trends, consumer insights, new branded products for apparel and more.
Do you work for a mill and you need help preparing a sales pitch?
Download our value sell sheet below to help you craft a compelling story about the value this innovation adds to garments and close the sale.
Fabrics tested in our labs receive a garment letter showing they have met LYCRA® brand performance standards.
Order free hangtags or request a trademark license agreement to leverage the value of LYCRA® brand to drive sales.
Services
Take advantage of our complimentary value-added services to drive sell-through of your collections.
Test and certify products: Certified products receive a unique fast track code for easy hang tag ordering.
Order hang tags: Leverage the value of LYCRA® brand and differentiate products at point of sale.
Apply for a trademark license: A Trademark License Agreement (TMLA) is required to use our trademarks to promote your products.
How can you help increase sales of your hosiery? License our eye-catching hosiery pictograms by submitting a Trademark Licensing Agreement. They not only promote your use of LYCRA® fiber, but also explain key benefits to consumers to help accelerate the purchase decision.
In this webinar, you’ll see how the LYCRA® brand’s fiber and technology solutions meet evolving consumer needs and make legwear part of the new comfort-led wardrobe.
