The LYCRA Company, a global leader in developing innovative solutions for the textile and apparel industries, will be exhibiting in person at the Kingpins Amsterdam trade show, April 20-21 at SugarCity. After a virtual staging in 2021, the company is pleased to showcase its latest denim innovations, including LYCRA® ADAPTIV fiber and LYCRA® DUAL COMFORT technology, and those customers who will be exhibiting collections featuring these industry-leading innovations.
LYCRA® ADAPTIV fiber is made from a revolutionary patent-pending polymer with a unique chemistry that allows it to adjust to a wearer's functional needs in a hybrid manner. The polymer adapts its compressive holding force to deliver the right fit, shape, and control when the wearer is at rest. However, when the wearer is in motion, the polymer adjusts its elasticity to provide improved comfort and a second-skin effect that allows the garment to stay in place. This means LYCRA® ADAPTIV fiber helps jeans adapt to fit more body shapes within a given size.
In February, The LYCRA Company launched LYCRA® DUAL COMFORT technology, a sustainable innovation perfect for wovens that combines comfortable stretch and cooling comfort with long-lasting shape retention. This latest innovation transforms garment categories by providing these functional performance benefits along with a sustainable feature given the use of the new LYCRA® T400® A EcoMade fiber. This new fiber is made of recycled and renewable content, which helps to reduce the environmental impact compared to virgin fibers.
The company will also have sustainable innovations on display, including COOLMAX® EcoMade technology, which provides moisture-wicking for cooling, and THERMOLITE® EcoMade technology, which delivers lightweight warmth. Both fibers can be made from 100% textile waste or 100% recycled PET. In addition, The LYCRA Company's range of stretch fiber technologies will also be showcased, including LYCRA® XTRA LIFE® fiber, LYCRA® dualFX® technology, LYCRA® lastingFIT technology, LYCRA® Anti-Slip fiber, and LYCRA® T400® fiber.
“We're excited that Kingpins Amsterdam is being held in-person, so attendees can see and feel fabric and garment samples to experience our innovative fiber and technology solutions for themselves,” says Ebru Ozaydin, strategic marketing director – denim and ready-to-wear at The LYCRA Company. "LYCRA® brand fibers have played an instrumental role in many denim trends consumers have come to love. As denim fashion continues to evolve, our team innovates solutions that will help jeans deliver the performance, fit, and strength consumers need to match their lifestyles.”
The LYCRA Company has also collaborated with the House of Denim Foundation and Jean School in Amsterdam on an additional Kingpins exhibit entitled, “Stretch Yourself: Denim of the Future, Designed by Gen Z,” which celebrates new student-designed jean silhouettes for Gen Z consumers. The collection features jeans with LYCRA® dualFX®, LYCRA® FREEF!T®, and LYCRA® T400® EcoMade fiber brand technologies created by some of the world's top denim mills: Advance, Bossa, Calik, DNM, Naveena, Orta, and Soorty. Attendees can scan QR codes on the jeans to learn more about the contributing mill’s fabric. The exhibition is on level two by the restaurant.
"Our collaboration with the House of Denim Foundation and Jean School will provide a pathway to market fiber technologies that will inspire brands & retailers and help them create new jeans for the Gen Z lifestyle," added Helen Latham, senior strategic account manager at The LYCRA Company.
About The LYCRA Company
The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, sustainable solutions, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®. The LYCRA Company’s legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.
About House of Denim
House of Denim Foundation is an independent, not for profit organization that conceives and initiates collaborative projects to connect and inspire key stake holders in the denim industry ‘Towards a Brighter Blue’. House of Denim is to: ‘advocates the good’ by promoting best practices. It ‘collaborates for the better’ by building a network for industry-wide collaboration on standards, projects and resources for a dryer, cleaner and smarter industry. And it ‘educates the best’, by training a new generation of bright blue talent aiming to raise the bar on knowledge, skills and innovation throughout the industry. Initiatives to date, to name a few, are Denim City Amsterdam, home of the House of Denim Foundation and Jean School International Course, Denim City Sao Paulo, Global Denim Awards, Denim Days and the Indigo Embassy sessions. Visit houseofdenim.org
The LYCRA Company
Senior Manager, Brand Communications - USA