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Innovation New LYCRA® SPORT technology Merchandising kit launched
Wherever you are in the value chain, the consumer’s the boss ; and delighting the consumer is always job one. To make this task easier, The LYCRA Company has developed a complete line of engaging merchandising tools promoting its LYCRA® SPORT technology platform. The Point-Of-Purchase (POP) materials are designed to educate consumers about the exceptional comfort, fit and support LYCRA® SPORT technology delivers to stretch activewear.
Voice of the expert Voice of the expert: Dr Tianyi Liao discusses LYCRA® dualFX® technology
If you work at a textile mill, you may already know Dr. Tianyi Liao. As a technical & development fellow at The LYCRA Company, he works throughout the value chain to bring new concepts with LYCRA® brand innovations to the denim and wovens markets.
Customer spotlight Retailer spotlight: GIOYDEA – Milan, Italy
The LYCRA® brand team recently had the opportunity to speak with Dea Pasetti, owner of GIOYDEA, one of the top independent boutiques in Milan. We wanted to find out the secret to her award-winning store’s success in the current retail climate.