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LYCRA® News & Events

Top trending articles

Why choose LYCRA® FitSense technology?

In consumer research, garments made with LYCRA® FitSense technology outperformed garments made without it and showed a significant increase in preference and purchase intent. Consumers also indicated they’re willing to pay a premium price for highly functional, ultra-comfortable garments that will enhance their active lifestyle and meet their needs. Explore the benefits for your business below.

Event The Drapers Sustainable Fashion Conference 2022

The Drapers Sustainable Fashion Conference and Awards takes place in person in London on April 21, 2022. Alistair Williamson of The LYCRA Company is joining the opening panel discussion on “Shifting sustainability off the side-lines: become a driving force of change” at this year’s conference.

Apr 21


Apparel Experts Point to Global Warming as Top Challenge

By Jean Hegedus, Sustainability Director, The LYCRA Company.

The LYCRA Company recently ran a mini survey with apparel industry experts to determine what they believe are the most significant issues facing the world today. The 65 respondents, who are in sustainability, sourcing, and product development roles, also revealed how their companies are tackling these issues.

Discover the secret to durable swimwear

Help consumers love their swimwear longer with LYCRA® XTRA LIFE fiber.

The Impact of Durability and Sustainability on Consumer Behavior

By Jean Hegedus, Sustainability Director, The LYCRA Company

Many fashion companies are integrating garment durability into their sustainable product strategies. In addition to the physical aspects of durability, companies need to consider how to encourage desired consumer behaviors. Designing a durable garment has little sustainable impact unless its owner wears it longer.

Customer spotlight Mill Spotlight: Sapphire Finishing Mills

Learn about this family-owned business in Pakistan that recently teamed up with The LYCRA Company to assist in the development of new LYCRA® DUAL COMFORT technology.
Customer spotlight

Event Bangladesh Denim Expo Recap

See what you missed at the Bangladesh Denim Expo, held in Dhaka, May 10-11, 2022.