LYCRA^® News & Events

Creating differentiation in the denim market can be a real challenge. But innovative fibers like LYCRA^® FREEF!T^® technology can help brands and retailers push the boundaries of design and develop stand-out products that customers want.

The LYCRA Company will debut its newest denim innovation, LYCRA^® Anti-Slip Fiber, this month during the Kingpins24-Amsterdam online event.

If you’re looking for the industry-leading fiber for super stretch denim with super snap back, you’ve found it! Explore the key features of LYCRA^® dualFX^® technology and the permanent performance benefits it adds to all types of jeans.

Innovations from The LYCRA Company are featured in the latest edition of the Swimwear Yearbook, the swim industry’s go-to resource for seasonal style forecasts, design trends, technology innovations and more.

The popular OLYMPIA^® brand, owned by renowned German manufacturer, Adolf Riedl, has incorporated LYCRA^® FitSense^™ technology into its latest range

Texollini, one of the most technologically advanced knitting mills and fabric suppliers in the United States, recently launched T19 Performance face masks made with LYCRA^® fiber. The fashionable masks were designed with protection, durability, comfort and breathability in mind.

Ultra-slim fitting, super comfortable and sustainably produced denim are key expectations that today’s European consumers value when it comes to their denim. Calzedonia, one of our leading European hosiery and swim customers, is now launching a new denim legging that includes both LYCRA^® EcoMade and LYCRA^® T400^® EcoMade fibers to address these consumer needs.

Sometimes, more than technology is needed to take a profitable market space to the next level. The X Factor could saving time and money by improving dialogue between different links in the value chain.

Calvin Klein has chosen to include LYCRA^® FREEF!T^® technology for added functionality and performance in their new range of 15 core casual wear items.

Turkish denim mill ORTA has incorporated LYCRA^® T400^® fiber into its latest denim innovation, FREECYCLE fabrics, to offer added stretch and durability.

Billon Design’s fabulous seaside fabric collection made with LYCRA^® XTRA LIFE^™ fiber last longer than unprotected fabrics.

Premium Italian legwear brand Pierre Mantoux recently launched a line of everyday luxury stockings featuring leading-edge LYCRA^® fiber technology innovations.