LYCRA^® News & Events

Sondico, Britain’s soccer brand owned by Sports Direct, the U.K.’s leading sports retailer, has upgraded its new range of Base Core Long Sleeve Base Layers to LYCRA^® fiber.

Maidenform has joined forces with LYCRA^® brand to promote its line of shapewear featuring the targeted, lightweight support of LYCRA^® FitSense^™ technology.

The LYCRA Company, a global leader in innovative fiber and technology solutions for the apparel industry, announced its new LYCRA^® EcoMade fibers Type 166E and 162E, currently produced in Brazil, have been certified to the GRS (Global Recycled Standard).

Join representatives from The LYCRA Company at Kingpins Amsterdam, October 23-24, to see our latest market-driven products for denim.

The LYCRA Company, an industry leader in developing market-driven innovations for the legwear segment, issued its highly anticipated global trends forecast for Autumn/Winter 2020-2021.

For the past three years, Gildan and The LYCRA Company have collaborated on a co-branded social media campaign to promote Secret^® and Silks^® hosiery and tights made with an array of LYCRA^® brand fibers– including LYCRA^® XCEPTIONELLE^™ technology and LYCRA^® FUSION^™  technology– for style, shape and comfort.

Everlast, the undisputed leading brand in the world for fighting and fitness equipment, has launched a new line of compression training gear for men and women. The gear has been upgraded to include the best-in-class performance of LYCRA^® SPORT technology "Because comfort and performance matter^™".

The LYCRA Company launches an advertising campaign alerting the legwear industry in Europe to its Zero Tolerance approach to LYCRA^® brand infringement.

The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, will showcase the most ground-breaking line up of innovations at ISPO Munich in years. Attendees can learn about new LYCRA^® FitSense^™ technology, LYCRA^® 962L fiber, LYCRA^® EcoMade fiber and Planet Agenda, The LYCRA Company’s sustainability platform.

Shares highlights from first year as stand-alone subsidiary of the Ruyi Group

The LYCRA Company is gearing up for a ground-breaking 2020 – a year that will include the launch of new fiber technologies for activewear, sportswear and athleisure apparel. Many of these innovations – including LYCRA^® FitSense^™ technology, LYCRA^® MyFit^™ fiber and LYCRA^® EcoMade fiber – will take centre stage this month at ISPO Munich.

For the last two decades, brands and retailers seeking a head start on the season’s leading legwear looks have turned to The LYCRA Company for insights and inspiration.