LYCRA^® News & Events

By Jean Hegedus, Sustainability Director, The LYCRA Company

This spring, The LYCRA Company commissioned an online study on consumer attitudes related to a variety of sustainability topics. The research took place in the U.S., Germany, Italy, China, and Brazil, with a sample of three thousand adults¹. This article provides a brief overview of the results.

In consumer research, garments made with LYCRA^® FitSense^™ technology outperformed garments made without it and showed a significant increase in preference and purchase intent. Consumers also indicated they’re willing to pay a premium price for highly functional, ultra-comfortable garments that will enhance their active lifestyle and meet their needs. Explore the benefits for your business below.

See what you missed at India's first denim supply chain show, which took place June 8-9 in Bengaluru, India.

Help consumers love their swimwear longer with LYCRA^® XTRA LIFE^™ fiber.

The denim consumer has an ultimate desire: the perfect pair of jeans. But denim needs vary by consumer and according to trends. At The LYCRA Company, our goal is to provide solutions for key consumer needs or pain points. As we head into the fall denim season, we want to highlight some of the latest trends in jeans and present the best fibers to add desired functional performance benefits.