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Sustainability New Research Reveals Consumers' Understanding of Sustainability in Apparel

By Jean Hegedus, Sustainability Director, The LYCRA Company

This spring, The LYCRA Company commissioned an online study on consumer attitudes related to a variety of sustainability topics. The research took place in the U.S., Germany, Italy, China, and Brazil, with a sample of three thousand adults1. This article provides a brief overview of the results.
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Sustainability

Why choose LYCRA® FitSense technology?

In consumer research, garments made with LYCRA® FitSense technology outperformed garments made without it and showed a significant increase in preference and purchase intent. Consumers also indicated they’re willing to pay a premium price for highly functional, ultra-comfortable garments that will enhance their active lifestyle and meet their needs. Explore the benefits for your business below.
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Event The DenimsandJeans India Show Recap

See what you missed at India's first denim supply chain show, which took place June 8-9 in Bengaluru, India.
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Event

Event See What’s New in Denim at Kingpins New York

Visit The LYCRA Company at Kingpins New York, July 20-21, 2022.

Jul 20

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Event

Event See What’s New in Denim at Bluezone Munich

Visit Hall 7, St 12 to see and feel fabric and garment samples featuring our leading fiber innovations for denim.

Aug 30

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Event

Discover the secret to durable swimwear

Help consumers love their swimwear longer with LYCRA® XTRA LIFE fiber.
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Fashion trend Explore The Latest Denim Trends and Find Fiber Solutions from The LYCRA Company

The denim consumer has an ultimate desire: the perfect pair of jeans. But denim needs vary by consumer and according to trends. At The LYCRA Company, our goal is to provide solutions for key consumer needs or pain points. As we head into the fall denim season, we want to highlight some of the latest trends in jeans and present the best fibers to add desired functional performance benefits.
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Fashion trend