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See the difference the COOLMAX® brand makes

Top reasons to choose COOLMAX® technology

Potentially reduce consumer dissatisfaction and product returns by offering the certified lasting performance of COOLMAX® technology. You may also achieve ambitious pricing, higher sell-through rates and reduce markdowns thanks to our premium brand perception. Need more reasons to select our fibers? Start here:



Learn more about sourcing certified COOLMAX® brand fabrics today!

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Harness COOLMAX® brand power

The COOLMAX® brand is in the top three of the most recognized cooling technology brands among consumers worldwide who associate it with the key comfort feature of cooling. High global consumer brand awareness is just one of the benefits of choosing COOLMAX® technology: Consumers around the globe value the COOLMAX brand.


  • 7 out of 10 respondents are likely to purchase garments with COOLMAX® technology
  • 6 out of 10 are more likely to purchase garment with COOLMAX® technology over generic
  • 8 out of 10 are willing to pay a premium for sustainable garments made with COOLMAX® EcoMade technology

Walnut Unlimited, 2019

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Brand health

You’re in good hands

“Always do the right thing, all the time.” That’s the way The LYCRA Company conducts business around the world, and we expect the businesses we work with to focus on ethics and compliance too. Enjoy the peace of mind that comes from working with a principled business that also emphasizes supply chain integrity.


Are you concerned about sustainability? We are too. That’s why we’ve committed to having the majority of COOLMAX® technologies converted to EcoMade versions using recycled resources by the end of this year. Learn more about our company-wide approach to sustainability and the third-party certifications our products have earned.

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