LYCRA® FREEF!T® technology brings soft stretch and shape retention to new H&M premium menswear denim
Published on 2020/03/13
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A new range of men’s slim and skinny-fit jeans powered by LYCRA® FREEF!T® technology is now available from H&M online and in stores worldwide in several washes, including dark denim, light blue denim, dark grey, no-fade black and dark blue.
LYCRA® FREEF!T® technology delivers soft, super-generous stretch and long-lasting shape retention. Designed with both LYCRA® T400® and LYCRA® fibers and fusing seamlessly with cotton, these jeans are less compressive on the body than standard stretch denim, which allows for greater comfort and freedom of movement and a natural, cottony hand.
We’re describing WRAPTECH 2.0 as a ‘future-fit’ fabric,” said Aydan Tüzün, executive director of global sales and marketing, Naveena Denim Mills. “The fabrics address five key attributes: comfort, innovation, strength, versatility and sustainability.
LYCRA®, T400®, FREEF!T® are trademarks of The LYCRA Company
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The LYCRA Company
Silvia Toledo
Denim Senior Strategic Account Manager – North EMEA - Spain
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