Webinar: How to create hosiery curvy women will love
Regardless of size or apparel category, everyone wants comfort, fit, durability and fashion. The body positive movement teaches all women to be comfortable in their bodies, and legwear can facilitate new ways of self-expression.
This webinar shared data on the size-inclusive apparel market, which continues to grow during the pandemic thanks to thriving online sales. Current trends, as presented by Anne Marie Commandeur from Stijl Instituut Amsterdam, point to significant opportunity for brands and retailers to meet unmet legwear needs for plus-sized consumers, who are seeking but not finding fashion-forward designs.
Experts from The LYCRA Company presented several offerings that deliver fashionable functionality to size-inclusive legwear, including:
- LYCRA® XCEPTIONELLE technology
- LYCRA® MADE TO FIT YOU technology
- LYCRA® COMPRESSION technology
- COOLMAX® EcoMade ALL SEASON technology
- THERMOLITE® FAR INFRARED technology
Click on the viewer below to watch our webinar.
LYCRA®, COOLMAX® and THERMOLITE® are trademarks of The LYCRA Company.