GOING BIG AT INTERTEXTILE SHANGHAI
The LYCRA Company's "lifestyle district" brought our values to life
Sep 04, 2026
At Intertextile Shanghai 2026, we brought our ethos of collaboration to life in an immersive "lifestyle district," a new take on the traditional trade show booth. Through experiential storytelling, interactive displays, and themed product zones, visitors saw firsthand how our latest innovations are shaping the future of apparel.
Our expanded district demonstrated how we connect partners up and down the value chain. We showcased fabrics and garments from customers, fibers from the LYCRA®, COOLMAX®, and THERMOLITE® brands, and offered new ways of engaging audiences on-site and online. Visitors left feeling inspired — and ready to work together to create modern textiles.
BIGGER, BOLDER, MORE IMMERSIVE
We featured a range of technologies at our booth, including three dynamic innovations:
LYCRA FiT400™ fiber, a non-spandex stretch and cooling solution for performance fabrics
COOLMAX CloakFX™ fiber, an innovative polyester fiber that hides sweat marks
Renewable LYCRA® fiber, our performance stretch fiber made with 70% plant-based content
Shown in a broad range of garment types and fabrics, these innovations demonstrated how performance, comfort, and sustainability can work together to meet evolving consumer needs.
COLLABORATION IN ACTION
In each themed partner zone, we highlighted unique interpretations of LYCRA®, COOLMAX®, and THERMOLITE® brand technologies from brands and mills, demonstrating how long-term collaboration transforms fiber innovation into commercially relevant solutions. Together, these zones demonstrated the strength of our ecosystem and the value of creating solutions with our partners.
CREATING AN ENGAGING EXPERIENCE
Our stand at Intertextile 2026 was designed to be experienced, not simply visited. Live performances, interactive installations, and immersive activities transformed our booth-as-lifestyle-district into a destination for discovery. Visitors were encouraged to engage directly with our fiber technologies and the applications on display, creating meaningful conversations and memorable experiences throughout the event.
Behind every exhibit, meeting, activation, and moment was a team united by a shared purpose. As we carry this momentum forward, we remain ALL IN for innovation, partnership, and shared success.