The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, is exhibiting at Intertextile Shanghai, October 9-11. The show is the Asia-Pacific (APAC) launch pad for LYCRA® ADAPTIV fiber, the “Keep In the Loop with LYCRA” global circularity initiative promoting sustainability, and the LYCRA ONE™ online customer portal which connects the value chain. There is also an update on LYCRA® FitSense™ technology.
The LYCRA Company has been an innovative apparel industry partner and collaborator for decades, building a reputation for developing the market-driven, consumer-centered solutions the world will need to tackle the challenges of tomorrow. At Intertextile Shanghai, we look forward to gathering industry stakeholders, inspiring them with our innovations and discussing how we can work on shaping a bright new future together.
Announcing LYCRA® ADAPTIV Fiber
To meet the growing consumer need for simpler and more inclusive sizing, enhanced garment comfort and greater functionality, The LYCRA Company is introducing LYCRA® ADAPTIV fiber at Intertextile Shanghai. This unique, patent-pending fiber provides a fantastic wearing experience for all types of body shapes, by both cut & sewn and seamless garments. LYCRA® ADAPTIV fiber fits like a second skin and moves with the wearer to maximize comfort and makes garments easier to put on and take off.
Upgrade your stretch denim
When LYCRA® ADAPTIV fiber is used in conjunction with patented LYCRA® dualFX® technology, the result is ultra-stretch denim jeans with alpha-sizing. This widens the fit window to accommodate a broader range of body shapes within a size, which makes a “one-size-fits-more” approach a practical possibility for denim. This innovation also has the potential to increase consumer satisfaction and brand loyalty while reducing costly returns.
See LYCRA® FitSense™ technology garments
The LYCRA Company will update show visitors about its revolutionary LYCRA® FitSense™ technology, which transforms garments by adding lightweight, targeted support exactly where it is needed. The potential of LYCRA® FitSense™ technology in garment engineering and design is now being realized by top APAC vendors, including Regina Miracle International, Shanghai Press Garment and Alibaba Xunxi Digital Technology. They are exhibiting their latest garment developments designed specifically to appeal to Chinese consumers looking for style, shaping and comfort in their intimates, activewear and athleisure apparel.
Keep in the Loop with LYCRA
Another highlight at Intertextile Shanghai is the APAC launch of a new sustainability campaign aimed at advancing circularity in the textile and apparel industry. Entitled “Keep in the Loop with LYCRA,” the initiative is an invitation for customers and industry experts to join The LYCRA Company in using resilient, sustainable materials that ultimately can be recycled at end of life, thus reducing textile waste and “closing the loop” in the value chain.
Introducing the LYCRA ONE™ portal
The LYCRA Company is demonstrating its new customer portal, LYCRA ONE™, which is designed to connect a global network of garment makers, brands, retailers, and mills. The “Online Network Exchange” enables site visitors to explore the company’s fiber and technology solutions, as well as discover trends and insights, so they expand their network, streamline the way they work, and grow their business.
Don’t miss Intertextile Shanghai
The LYCRA Company has almost doubled the size of its Intertextile Shanghai pavilion this year, which includes 22 co-exhibitors displaying fabrics and garments made with its products. The exhibits demonstrate how stakeholders across the entire apparel industry value chain can “Co-create the future today,” which is the theme of booth 1.1 – E51 located in Hall 1.1.
Visit 2021 Intertextile page for a virtual booth tour and daily show highlights. For show information, visit Intertextile.com.
About The LYCRA Company
The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, sustainable solutions, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®. The LYCRA Company’s legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.
LYCRA®, LYCRA® FitSense™, LYCRA® dualFX® and LYCRA ONE™ are trademarks of The LYCRA Company.
The LYCRA Company
Marketing Communications Director - B2B - 中国香港地区