NEXT GOES XTRA
NEXT enhances swimwear and underwear ranges with LYCRA XTRA LIFE® technology
Jun 23, 2026
Some garments need an extra boost to survive the wear and tear of an active lifestyle. That’s where LYCRA XTRA LIFE® technology comes in. It’s a must-have from The LYCRA Company, helping brands craft more durable swimwear, denim, underwear, and more.
NEXT is in the know. The UK retailer, which offers a wide variety of garments and gear for every age and stage, has adopted LYCRA XTRA LIFE® technology across its cotton knitted underwear range and many of its women’s and kids’ swimsuits, delivering a more durable, long-lasting wear experience to consumers.
NEXT collections have been enhanced with LYCRA® fibers for years, reaching new garment categories and styles season after season. This year, we’ve leveled up our joint-marketing efforts: In a first for NEXT and the LYCRA® brand, we’re spreading the word about our durable, long-lasting garments through an influencer campaign, partnering with family influencers on Instagram to showcase the value of LYCRA XTRA LIFE® fiber in durable swimwear across genders and generations. Together, we’re reaching a consumer base that demands clothing that lasts — and delivering exactly what they need.
"LYCRA XTRA LIFE® technology doesn't give up. Whether it's at the pool or the beach, on the playground or at school, our most durable fibers resist damage and go the distance so you never have to slow down. We're proud to partner with NEXT on these durable collections that will last... and last."
Helen Latham
Senior strategic account manager
The LYCRA Company
WOMEN'S SWIMWEAR THAT LASTS
Swimsuit season is here, so grab a long-lasting one-piece, tankini, or bikini with LYCRA XTRA LIFE® fiber and get outside ASAP. This special spandex fiber resists damage from chlorine, UV rays, heat, lotion, and more, lasting up to 10 times longer than typical spandex.
KID-APPROVED SWIMWEAR
To design a collection of swimwear that keeps up with kids, NEXT opted for LYCRA XTRA LIFE® fiber. So whether it's in-pool swimming lessons or weekends by the lake or sea, these kids' swimsuits will go the distance. Find our long-lasting spandex fiber in kids' one-piece bathing suits, bikinis, rash vests, and all-in-ones.
UNDERWEAR THAT KEEPS UP
Delivering underwear that won’t wear out fast, LYCRA XTRA LIFE® technology ensures women’s, men’s, and kids’ NEXT undergarments last longer and maintain their fit and shape. So when consumers buy the size they need, it actually stays that way.
LYCRA XTRA LIFE® technology transforms everyday garments into powerhouse apparel. In underwear, it delivers comfortable stretch that won’t stretch out. And in swimwear, it resists damage from chlorine, UV rays, sunscreen, and heat, so your suits last more than one season.
The cherry on top? Longer-lasting garments can mean less textile waste, since consumers can hold onto their clothing for longer. Plus, according to WRAP, extending the wear life of clothing by an additional nine months can reduce the garment’s carbon and water footprints by up to 20%. That’s a win-win for shoppers and the planet.
So go ahead — stretch it out, swim it out, play it out. LYCRA XTRA LIFE® technology won’t quit before you do.
Look for LYCRA XTRA LIFE® branding and hang tags on NEXT garments for certified fibers and fabrics.