LYCRA® lastingFIT technology, which is better known by its consumer brand name, LYCRA® XTRA LIFE™ fiber, is a spandex (elastane) fiber that resists damage caused by sun, heat, chlorine, lotion, and more to last up to 10 times longer than unprotected fibers. This type of fiber damage can affect the comfort, fit, and shape retention of a garment, which can shorten its lifespan and negatively impact the consumer’s perception of a brand/retailer.
Why does garment durability matter?
Consumers are increasingly concerned about sustainability, the impact the production of a garment has on the planet, and how long a garment will last. Durable garments that consumers can wear longer are more sustainable than fast fashion. According to WRAP UK, extending the wear life of clothing by an additional nine months can reduce carbon, waste, and water footprints by up to 20% to 30% each. To promote responsible wearing, offer consumers durable bikinis, swim trunks and more in timeless styles powered by LYCRA® XTRA LIFE™ fiber.
What is emotional durability?
What is just as crucial as a garment’s physical durability? A garment’s emotional durability. Making products that align with consumer desires including fit, comfort, and style, is critical to building a lasting relationship between the garment and the wearer. The more a consumer loves a swimsuit because of the way it makes them look and feel, the longer it will remain in use. LYCRA® XTRA LIFE™ technology can help you meet this consumer need.
Want to learn more about garment durability and discover additional solutions like LYCRA® BLACK technology for swimwear with durable, deep colors without grin-through? Watch our webinar.
Visit our LYCRA® lastingFIT technology page to learn about the benefits this spandex (elastane) fiber will deliver to your business.
Brands: Shop now
Visit the LYCRA ONE™ portal to find swimwear fabrics from leading mills powered by LYCRA® lastingFIT technology and certified for LYCRA® XTRA LIFE™ fiber consumer branding.
Mills: Reach more customers
Contact your marketing manager to order genuine LYCRA® lastingFIT technology and upgrade your swimwear collections.
Already using LYCRA® XTRA LIFE™ fiber in your swimwear? Join LYCRA ONE™ and reach new customers in our virtual marketplace. Sign up is fast and free!
LYCRA® is a trademark of The LYCRA Company.
The LYCRA Company
Strategic Marketing Director - Apparel - USA