Riachuelo's sustainable fitness offerings hit stores across Brazil in February with the launch of their latest collection, Mais Sustentável Fitness. Developed by the brand's style and sustainability team, the launch of this collection helped reinforce Riachuelo's positioning as a sustainability leader who works to deliver transformative fashion pieces that are also sustainable.
Using sustainable textile technologies, the collection was made with LYCRA® EcoMade fiber, which is produced using 20% pre-consumption recycled spandex, and Rhodia’s Amni Soul Eco® biodegradable polyamide, which decomposes in about three years after disposal in landfills. The collection includes ten options of comfortable sets with Berlan Têxtil’s Eco Print stamping, which reduces water consumption by 90% and energy consumption by 30% throughout the process, when compared to the rotary process.
"Our focus is to increasingly offer sustainable products to our customers and, with this collection, we have opened yet another door for the retail sector. Riachuelo has shown itself to be progressively active, and we are specially committed to contributing to more sustainable fashion"
The functionality and elasticity of the pieces are strong benefits he collection offers in addition to easily shaping the body. The pieces were made especially for leisure and sports use and bring versatility. The prints vary between floral, plain, with or without textures and canvases in black, blue, green and pink.
For more sustainable news from Riachuelo, visit Riachuelo's website.
With over 70 years of history and 40 thousand employees, Riachuelo works with the purpose of transforming lives through fashion. Combining innovation, dynamism and agility to deliver collections and products for all styles, the chain is one of the main references in the sector and is recognized as one of the largest fashion companies in Brazil. With the largest industrial parquet in Latin America, there are more than 30 million customers on the Riachuelo card and more than 320 own stores across the country. Get to know the trajectory of the brand and the people behind each piece in: https://www.riachuelo.com.br/moda-consciente/entre-costuras
About Berlan Têxtil
The history of Malharia Berlan began 60 years ago in São Paulo. A history marked by hard work and investment. Berlan has structured itself and grown by establishing faithful partnerships with its customers, suppliers and employees with commitment and seriousness. In 1998 Berlan took an important action investing in its manufacturing unit, as in the areas of marketing and product, bringing greater dynamism and modernity to the company's profile. In this way, it was possible to create new businesses and expand sales to new markets. The factory currently has state-of-the-art machinery and highly qualified personnel. Quality and creativity are fundamental values for the Berlan brand, so investing in people and their teams is essential to make a difference in this competitive market. The company works with the most up-to-date technological advances in yarns, production and finishing processes, serving the Fashion, Activewear, Beachwear and Underwear segments. We offer articles in knits and plain and printed plain fabrics, jacquards and stripes. Always looking to take a step forward.
About Rhodia in the textile area
Rhodia, a company of the Solvay Group, has been operating in the textile/ fashion area since 1929. Pioneer and innovator, the company was the introducer of all artificial and synthetic textile fibers in the country. South American leader in polyamide 6.6 fibers and yarns, the company has an industrial unit in Santo André (SP) and has research and development laboratories in several countries, in addition to partnerships and production agreements in Europe and Asia. Its polyamide textile fibers and yarns, marketed under the Amni®, Emana® and Rhodianyl® brands, serve the textile and industrial markets with high benefit. The Solvay Group is one of the largest international players in chemistry and advanced materials, with factories in 64 countries, 24,000 direct employees and annual sales of around 10 billion euros. More information at www.rhodia.com.br and www.solvay.com
LYCRA® is a trademark of The LYCRA Company.