Submit fabric samples
Send to one of our four regional labs for free testing from our portal, LYCRA ONE™ MARKETPLACE
No matter where your business is on the value chain, LYCRA® fiber customers have access to a range of value-added marketing services designed to drive sell-through of your collections.
Our experts can identify the best spandex (elastane) technologies for your products and advise you on how to structure your offering to support your brand strategy. Want to upgrade your collection to include sustainable fibers, or improve garment functionality to reduce returns? We can help.
The LYCRA® brand’s 87% global awareness*, turnkey promotional assets, and personalized storytelling that resonates with consumers have helped many brands increase desirability and sales. Read on to see how the LYCRA® brand can benefit your business.
The LYCRA® brand is one of the world’s best-known ingredient brands and its value-adding properties are unique in the industry. This is the result of successive decades of print and TV advertising, PR campaigns, and an active digital and social media presence targeting consumers.
Today, nearly 90% of shoppers are familiar with the LYCRA® brand and trust in the comfort, fit and freedom of movement it adds to clothes. Our iconic wave logo is viewed as a symbol of quality assurance by millions of consumers worldwide, and it helps influence the consumer’s decision to buy.
Convert a browser into a buyer and boost conversion rates with free virtual hangtags for your e-commerce site. With a single click, consumers can learn the benefits of LYCRA® fiber to drive sell-through of your garments.
They provide an interactive experience while being educated on the benefits LYCRA® fiber adds to your garment.
Virtual hang tags enable consumers to make an informed purchase without leaving your website, which can lead to higher “add to basket” rates and reduce abandoned carts.
Our virtual hang tags are a syndicated content feed that highlights selected text so it looks like a hyperlink. When the cursor hovers over the text, a LYCRA® brand hangtag appears. When you click on it a pop-up provides product information.
Ordering is an easy three-step process on LYCRA ONE™ MARKETPLACE and a two-minute installation on your e-commerce site.
Accelerate the purchase decision by licensing LYCRA® brand trademarks. If you’re interested in promoting your use of LYCRA® fiber on fabric swatches, customized swing tags, labels, packaging, POP or POS, you must complete a Trademark Licensing Agreement (TMLA).
All LYCRA® brand trademarks are protected by law and can only be licensed directly from The LYCRA Company. In most cases, the TMLA is non-exclusive and non-royalty bearing. Fabrics must be tested and certified that they contain LYCRA® fiber before you submit the TMLA.
Brands: Let us help you amplify your brand story while increasing desirability for your garments made with LYCRA® fiber. Our customized co-marketing programs feature compelling personalized storytelling, often using social media influencers, to differentiate and drive sales of your offerings powered by LYCRA® fiber.
Take advantage of our turnkey promotional assets to create your own program, or collaborate with us to create in-store promotions, media events and advertising campaigns designed to support your business goals. Whatever your brand strategy is, The LYCRA Company has the reach and resources to help. Start your journey by ordering fabrics with LYCRA® fiber today.
Some of our value-added marketing services available for mills:
Types of marketing support available for brands and retailers:
Brands & retailers