Helps keep the wearer cool, dry and comfortable during any activity
Adds long-lasting freshness to help you feel more confident
Enjoy a sustainable product containing fibers made with recycled PET bottles
Experience performance benefits that last the lifespan of a garment
Brand & retailer benefits
- Create moisture-wicking, breathable garments that stay fresher longer
- Combines sustainable and technical benefits for added value
- Build brand loyalty with cooling performance and freshness
- Order free COOLMAX® brand hangtags to increase sell-through
- Combine with other COOLMAX® brand fibers to offer additional benefits
- Drive sales by offering sustainable fabrics with cooling performance
- Suitable for garments requiring STANDARD 100 by OEKO-TEX®
- Certify your fabrics to enable customers to order free hangtags
Eligible garment categories
- Intimate apparel
Boost your brand power
The COOLMAX® brand is in the top three of the most recognized cooling technology brands among consumers worldwide (Walnut Unlimited, 2019). Harness our high levels of consumer brand awareness and help drive purchase interest by promoting your use of COOLMAX® EcoMade technology.
Mills: Have your fabrics tested and certified, which gives your customers the ability to order COOLMAX® brand hangtags through the LYCRA ONE™ portal. Remember, the more garments retailers sell, the more fabric you sell, so encourage your customers to use hangtags in stores.
Brands: You can order free printed or virtual COOLMAX® brand swing tags quickly and easily on LYCRA ONE™. These tags explain each technology’s added value and performance benefits to drive garment sales. Or if you prefer, you can complete our Trademark Licensing Agreement to print your own co-branded hang tags and POS materials with pre-approved claims.
No other fiber manufacturer provides this level of marketing support to its customers. Be sure to take advantage of this amazing value-added service!
Source COOLMAX® technology certified products